September 14, 2015

EAST LANSING, Mich. – Publicom Inc., a full-service marketing communications firm, has named Caroline Hobbs as business manager. She replaces Gloria Eaton who recently retired after serving as business manger at Publicom more than 12 years.

Hobbs has more than 20 years of financial management experience. At Publicom, she is charged with coordinating the daily demands of accounting, office management and human resources processes.

Lisa O’Connor, president of Publicom, said Hobbs’ extensive experience is an asset for the company. “Publicom is a multifaceted firm serving a very diverse clientele so Caroline’s professional accounting expertise is a great fit for us.”

Hobbs is a native of Jackson and holds an associate degree in applied science, accounting/finance from Jackson Community College.

Founded in 1979, Publicom Inc. is an integrated marketing communications firm specializing in brand development and on-brand behavior for service companies throughout the nation. Publicom provides strategic planning, marketing research, advertising, creative services, media planning services and public relations counsel to clients in a variety of service industries including health care, finance, insurance and education. To view Publicom’s portfolio or for more information visit

# # #