March 10, 2020

Service Industry Advertising Awards competition recognizes advertising excellence

OKEMOS, Mich. – Publicom Inc., a full-service marketing communications firm, has won six national awards in the 17th Annual Service Industry Advertising Awards competition.

“We certainly don't do the work for the awards, but it’s great to get national recognition for our clients,” said Lisa O’Connor, Publicom president. “Especially rewarding is that the winning projects reflect a wide array of our services for multiple clients in multiple industries – finance, health care, construction and professional services.”

The recognized clients and projects are:

  • LAFCU – Public Relations Campaign ¬– Here to Help GM Workers PR
  • Smile America Partners – Electronic Advertising ¬– Internal communications eblast
  • Coldwell Banker Hubbell BriarWood – Brochure – Recruitment brochure
  • R.W. Mercer Co. – Logo Design – Making Tracks employee engagement
  • Smile America Partners – Direct Mail – Dentist recruitment letter
  • Smile New York Dental – Outdoor Advertising – External office signage

The SIAA competition recognizes advertising excellence in the service industry. Judges reviewed entries for execution, creativity, quality, consumer appeal and overall break-through content. Of the more than 1,600 entries, only about 15 percent were recognized.

Founded in 1979, Publicom Inc. is an integrated marketing communications firm specializing in brand development and on-brand behavior for companies throughout the nation. Publicom provides strategic planning, marketing research, advertising, creative services, digital marketing, media planning services and public relations counsel. Learn more at

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SIAA Award presentation

From right, Publicom’s Vice President, Creative Director Laura Dixon and President Lisa O’Connor present the SIAAward to Vice President of Business Strategy Tobin Dunigan, R.W. Mercer Co. The winning entry is the Making Tracks logo that appears on the truck.