June 2, 2017

EAST LANSING, Mich. – Publicom Inc., a full-service marketing communications firm, has won nine national awards in the 14th Annual Service Industry Advertising Awards (SIAA) competition.

The winning entries were generated for Allegan General Hospital, City of East Lansing, McLaren Lapeer Region, McLaren Greater Lansing, Quest Academy and Smile America Partners.

“Our primary goal is to do great work for our clients that will not only get noticed, but help attain the stated marketing objectives,” said Lisa O’Connor, president of Publicom. “Gaining national recognition for our ability makes it that much more gratifying.” 

Awards were earned for:

  • Allegan General Hospital, “A Doctor’s Life,” magazine single
  • City of East Lansing, Downtown Development Authority brochure
  • McLaren Lapeer Region, “Know the Limit” video vignettes
  • McLaren Lapeer Region, “Know the Limit” TV ads
  • McLaren Greater Lansing, “Greater Life Magazine” issue 11
  • Quest Academy, Mini Viewbook brochure
  • Smile America Partners, “The Smile Way ‘Ism’ Book”
  • Smile America Partners, logo
  • Smile America Partners, Huddle Program

A national panel of judges evaluated and rated 1,900 entries in 26 categories, recognizing the top 17 percent. 

Founded in 1979, Publicom Inc. is an integrated marketing communications firm specializing in brand development and on-brand behavior for service companies throughout the nation. Publicom provides strategic planning, marketing research, advertising, creative services, digital marketing, media planning services and public relations counsel to clients in a variety of service industries including health care, finance, insurance and education. To view a portfolio and for more information about Publicom, visit

# # #

Smile America

Displaying the three projects that garnered recognition in the 14th Annual Service Industry Advertising Awards competition are Eric Tolkin, Smile America Partners chief marketing officer; Lisa O’Connor, Publicom president; Steve Higginbotham, Smile America Partners CEO; and Laura Dixon, Publicom vice president, creative director.