Publicom wins four additional national creative awards

January 15, 2016

EAST LANSING, Mich. — Publicom Inc. has won four creative awards in the Hospital Marketing National Advertising Awards competition. This increases the total number of national advertising awards to 18 that the full-service marketing communications firm earned in three competitions during 2015.

The winning entries for the most recent awards were created for the following clients:

  • Allegan General Hospital - Best Print, Under 200 Beds
    • Sleep disorders campaign

  • McLaren Flint – Best Television, Between 200-500 Beds
    • Leaders at heart

  • McLaren Lapeer Region - Best Television, Between 200-500 Beds
    • Level II trauma

  • McLaren Port Huron - Best Radio, All Facility Sizes
    • Still local. Still yours. campaign

Lisa O’Connor, president of Publicom, said the awards are another sign that Publicom’s professionals consistently maintain the highest standards of quality in work produced for its clients.

“In the constantly changing and challenging health care landscape, applying effective marketing strategies requires a thorough understanding of the market, the hospital and the communities served,” said O’Connor. “Because we strive to always be at the top of our game, it is very gratifying to know that our marketing campaigns rank among the best nationwide.”

The award-winning entries were judged against nearly 500 submissions on ingenuity, emotional connection, saliency, effectiveness and memorability.

Founded in 1979, Publicom Inc. is an integrated marketing communications firm specializing in brand development and on-brand behavior for service companies throughout the nation. Publicom provides strategic planning, marketing research, advertising, creative services, media planning services and public relations counsel to clients in a variety of service industries including health care, finance, insurance and education. To view Publicom’s portfolio or for more information, visit


Laura Dixon, Publicom vice president—creative director, at left, and Lisa O’Connor, Publicom president, lead the team that created the advertising for the firm’s clients which earned 18 national awards in three competitions during 2015.