February 8, 2017

EAST LANSING, Mich. – Publicom Inc., a full-service marketing communications firm, won a national Best of Show award and 14 national creative awards, in the 13th annual Service Industry Advertising Awards (SIAA) competition, the most of any agency in Michigan.

The Best of Show winning entry was a capabilities brochure created for Michigan Orthopedic Center, Lansing. The other winning entries were created for Allegan General Hospital, McLaren Flint, McLaren Greater Lansing, McLaren Lapeer Region and McLaren Macomb.

“While our goal is always to provide our clients with the most effective marketing possible, it is gratifying to be judged and recognized by our peers,” said Lisa O’Connor, president of Publicom. “Because Publicom’s specialty is service industry marketing, we are honored by these 14 national SIAA awards and in particular by earning one of only five Best of Show Awards.”

The advertising materials recognized by SIAA are:


  • Allegan General Hospital, “Behind the Mask” direct mail
  • McLaren Flint, “More to McLaren” community newsletter
  • McLaren Flint, “More to McLaren” newspaper single
  • McLaren Flint, “More to McLaren” newspaper single
  • McLaren Flint, “More to McLaren” total ad campaign
  • McLaren Flint, “More to McLaren” TV series
  • McLaren Greater Lansing, “Greater Life” magazine issue 9
  • McLaren Lapeer Region, “Know the Limit” outdoor
  • McLaren Lapeer Region, “Know the Limit” microsite
  • McLaren Lapeer Region, “Know the Limit” print ad
  • McLaren Lapeer Region, “Know the Limit” integrated marketing campaign
  • McLaren Lapeer Region, “Expect More-Distinguished Doctors” TV single
  • McLaren Macomb, “Operating with Intelligence” collateral
  • Michigan Orthopedic Center, “MOC Practice Capabilities” brochure


Publicom’s work was judged against more than 1,700 entries from over 500 advertising agencies and more than 750 institutions in this year’s competition. Entries were scored based on execution, creativity, quality, consumer appeal and overall breakthrough advertising content.

Founded in 1979, Publicom Inc. is an integrated marketing communications firm specializing in brand development and on-brand behavior for service companies throughout the nation. Publicom provides strategic planning, marketing research, advertising, creative services, digital marketing, media planning services and public relations counsel to clients in a variety of service industries including health care, finance, insurance and education. To view a portfolio and for more information, visit

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J. Wesley Mesko, MD, Michigan Orthopedic Center, center, proudly displays the national Best of Show creative award and winning brochure created by Publicom’s team including Laura Dixon, vice president creative director, at left, and Lisa O’Connor, president.