January 17, 2018

EAST LANSING, Mich. – Publicom Inc., a full-service marketing communications firm, has won six national awards in the 34th Annual Healthcare Advertising Awards competition conducted by Healthcare Marketing Report.

The winning entries were created for McLaren Bay Region, Bay City; McLaren Lapeer Region, Lapeer; ProTom International, Flower Mound, Texas; and Smile America Partners, Farmington Hills.

“Each of the advertising campaigns we design and implement is crafted to meet or exceed the exacting needs of our clients,” said Lisa O’Connor, Publicom president. “When the same advertising also meets or exceeds the exacting requirements of national judges, we feel doubly gratified.”

The winning entries are:


  • McLaren Bay Region, “Convenient Care” campaign total advertising with TV.
  • McLaren Lapeer Region, “Know the Limit” television advertising series.
  • McLaren Lapeer Region, “Know the Limit Vignettes” special video.
  • ProTom International, capabilities brochure.
  • Smile America Partners, “The Smile Way ISM Book” employee communication program.
  • Smile America Partners, Smile America Partners logo.


Publicom’s work was judged against nearly 4,000 entries, making the awards the largest health care advertising competition and one of the 10 largest advertising awards competitions. A panel of judges from across the nation reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact to determine the winners.

About Publicom Inc.

Founded in 1979, Publicom is an integrated marketing communications firm specializing in brand development and on-brand behavior for service companies throughout the nation. Publicom provides strategic planning, marketing research, advertising, creative services, digital marketing, media planning services and public relations counsel to clients in a variety of service industries including health care, finance, insurance and education. To view a portfolio and for more information, visit

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Smile America booklet

Work for Smile America Partners, Farmington Hills, including a booklet for an employee engagement program, shown, earned two awards for East Lansing-based Publicom.

ProTom International capabilities brochure

The capabilities brochure for ProTom International, Flower Mound, Texas, earned a national award for Publicom, an East Lansing-based marketing firm.

McLaren Lapeer Know The Limit

The “Know the Limit” television advertising series produced by Publicom for McLaren Lapeer Region, Lapeer, won a national advertising award.