April 29, 2015

EAST LANSING, Mich. – Publicom Inc., a full-service marketing communications firm, has won three national awards in the 32nd annual Healthcare Advertising Awards competition, conducted by Healthcare Marketing Report. The winning entries were generated for McLaren Flint, McLaren Lapeer Region and McLaren Port Huron.

“We create ads and marketing campaigns to meet our clients’ marketing goals, not to win awards, however it is rewarding that the quality of our creative is recognized nationally,” said Lisa O’Connor, president of Publicom.

The advertising entries that were recognized are:

  • McLaren Port Huron, “Still Local” newspaper single execution
  • McLaren Lapeer Region, “Expect More” total advertising with TV
  • McLaren Flint, “No more” radio single execution

Publicom’s work was up against more than 3,500 entries in this year’s competition, making this the largest healthcare advertising awards competition. Entries were scored based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

Founded in 1979, Publicom Inc. is an integrated marketing communications firm specializing in brand development and on-brand behavior for service companies throughout the nation. Publicom provides strategic planning, marketing research, advertising, creative services, digital marketing, media planning services and public relations counsel to clients in a variety of service industries including health care, finance, insurance and education. To view a portfolio and for more information about the Publicom team, visit

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