MARKETING RESEARCH
Our research capabilities include everything from moderating focus groups to in-depth interviews to online surveys. Using comprehensive marketing research and analysis, we identify your best plan of attack.
STRATEGIC PLANNING
Once the homework is done, we develop marketing plans employing strategies designed to maximize your return on investment and bring you tangible results.
BRANDING
Publicom has special expertise in branding for clients in service industries including health care, finance, insurance, and professional services, which are typically more difficult to brand than products since there is nothing to see or touch. We have years of experience making the intangible tangible and use a proprietary process called BrandFACESM to develop your brand.
CREATIVE
We design fresh, compelling creative for all media that communicates your message to the right audiences in the right ways, motivating them to take action.
PUBLIC RELATIONS
At Publicom, we use a wide variety of public relations strategies and tactics to communicate key messages to your audiences, helping you build awareness and enhance your reputation and brand.
DIGITAL MARKETING
We employ diverse digital marketing communication strategies through various means—including eblasts, e-newsletters, social media, search engine marketing, digital media planning and buying, and mobile and text marketing—delivering meaningful, measureable results.
MEDIA PLANNING AND BUYING
We plan, negotiate and implement tailored media plans to reach your intended B2C and B2B target audiences through a variety of mediums including digital, print, broadcast, out-of-home and trade industry channels to helping you achieve your strategic marketing goals.
Trumpie Photography
Having regularly worked with many creative firms in the area, Publicom really stands above the crowd. They are incredibly professional and organized while still being a true pleasure to work with. Their creativity is imaginative and artistic, and their input as art directors on photo shoots that we work on together is insightful and original.
“Dave Trumpie
Owner / Photographer Trumpie PhotographyHealth Level Seven International
Lisa O’Connor and her team at Publicom are true professionals in every sense of the word. They took the time to understand our needs, rolled up their shirt sleeves and delivered a product that our board felt was nothing short of outstanding. We look forward to working with Publicom again in the near future and highly recommend their work.
“Karen Van Hentenryck
Associate executive director Health Level Seven InternationalWells Fargo Special Risks, Inc.
I highly recommend Publicom for their skill and creativity. They are also fun to work with. Wells Fargo Insurance Services has utilized them extensively over the past several years.
“Larry Sorensen
Former president Wells Fargo Special Risks, Inc.City of Lansing
I have worked side-by-side with Lisa O’Connor for the past three years on the Mason Public Schools Foundation. As chair of the public relations committee, her high level of professionalism and creativity have greatly benefited the organization and helped us raise record-breaking amounts each successive year. I value and appreciate her marketing communication expertise and longstanding commitment to serving the community through this volunteer leadership position.
“Christopher Mumby
Interim deputy director of public service City of LansingSmile America Partners
I have always found Publicom to be insightful, responsive and true marketing professionals. Their guidance and counsel for Smile America Partners (a brand they helped us create), has been transformational.
“Steve Higginbotham
CEO Smile America PartnersAmerican Advantage Home Care
Publicom truly cares about the details, accuracy, and authenticity of the messaging. The smallest client is treated like the biggest because Publicom’s mission doesn’t change based on the organization’s size.
“Dr. Cleamon Moorer Jr.
President and CEO American Advantage Home CareReady to flip the switch?
If you’re ready to power on your marketing communications effort, contact Publicom President Lisa O’Connor today!