East Lansing Buzz Campaign

The Buzz

City of East Lansing

When the City of East Lansing sought help creating buzz to keep customers swarming to downtown businesses during major construction, they turned to Publicom. Publicom created a friendly honeybee character and a variety of tactics to help take the sting out of the construction process.

  • website: EastLansingBuzz.org
  • construction guide for businesses
  • text messaging
  • email alerts
  • social media
  • public relations
  • and more!

More sweet news:
This work won a national Service Industry Advertising Award.