East Lansing Buzz Campaign

Name:
The Buzz

Client:
City of East Lansing

When the City of East Lansing sought help creating buzz to keep customers swarming to downtown businesses during major construction, they turned to Publicom. Publicom created a friendly honeybee character and a variety of tactics to help take the sting out of the construction process.

  • website: EastLansingBuzz.org
  • construction guide for businesses
  • text messaging
  • email alerts
  • social media
  • public relations
  • and more!

More sweet news:
This work won a national Service Industry Advertising Award.