What is today McLaren Greater Lansing was called Michigan Capital Medical Center when Publicom was first hired back in 1996. After evolving the hospital through two more rebrands, Publicom created a campaign to celebrate the hospital’s 100 years of service to the community. The multi-award-winning multimedia campaign featured current and past employees across disciplines, creating a huge morale boost. Tactics included print, outdoor, broadcast, digital, wall and elevator signage as well as a commemorative coin and special centennial events. It was a greater campaign for Greater Lansing.