McLaren Greater Lansing Centennial

Centennial Celebration

McLaren Greater Lansing

What is today McLaren Greater Lansing was called Michigan Capital Medical Center when Publicom was first hired back in 1996. After evolving the hospital through two more rebrands, Publicom created a campaign to celebrate the hospital’s 100 years of service to the community. The multi-award-winning multimedia campaign featured current and past employees across disciplines, creating a huge morale boost. Tactics included print, outdoor, broadcast, digital, wall and elevator signage as well as a commemorative coin and special centennial events. It was a greater campaign for Greater Lansing.