Whenever possible, we like to keep it real by including real people in campaigns for our clients. MSU Honors College was no exception. From directing the photo shoot with HC students through finished products including admissions brochures, new student welcome collateral, bookmarks (yes, some students still read actual books!) to printed and digital invitations to meet the new dean, Publicom captured the excitement of being a part of the Honors College.
The gatefold brochure featuring students perched on the steps of the HC building invited students to open the door to their future. It won a national award.