Sadly, millions of children across our country lack access to dental care. Smile America Partners aims to change that by getting dental care to underserved children at school, making it both convenient for parents and comfortable for students. As a mission-driven organization, the budget was tight to develop materials to recruit dental professionals to join the team across nearly 20 states. Publicom bootstrapped this video along with other tactics including social media, SEO marketing, eblasts, website, direct mail and tradeshow materials.
Winning a national award, however, was not what made us smile. It’s about the feeling we get when we know our work is making a difference.