Wells Fargo Insurance Services

National Rebranding Campaign

Wells Fargo Insurance Services

Acordia, Inc., the nation’s fifth largest insurance brokerage, was purchased by Wells Fargo and rebranded as Wells Fargo Insurance Services. For many people, Wells Fargo is synonymous with images of a six-horse stagecoach, its strongbox loaded with gold, thundering across the American West. Publicom created a unique look within the iconic master brand for the new insurance entity. Among other tactics, the launch campaign featured B2B trade ads utilizing the signature stagecoach and headlines like “Now with more horsepower” and “Hitched.”

As agency of record for Chicago-based WFIS Services for more than 10 years, Publicom is well versed in the ins and outs of insurance and marketing to B2B audiences across industries.