YMCA

Name:
How? Y

Client:
YMCA

The YMCA is about more than just physical fitness. It’s a community for all ages from the youngest toddlers who learn to swim at the Y to the oldest seniors who gain social connectedness. This nationally award-winning campaign promoted the benefits of the Y for all ages. Because you can’t have Community or Energy, or any number of other positive attributes, without the Y. The How, is the Y, for people who want to improve their mind, body and spirit and not break the bank.