Publicom wins three national health care awards
OKEMOS, Mich. – Publicom Inc., a full-service marketing communications firm, won three awards in the 40th Annual Healthcare Advertising Awards competition, the largest and most prestigious health care advertising awards program nationwide.
The Healthcare Advertising Awards received more than 4,300 entries this year. Entries were evaluated by a panel of industry experts on creativity, quality, customer appeal, message effectiveness, and overall impact.
“It’s an honor to be recognized nationally for our work,” said Lisa O’Connor, Publicom president. “Smile America Partners is doing impactful and important work daily to bring dental care to those who need it most, and we’re happy to play a part in finding effective and creative ways to recognize its incredible team.”
The Okemos, Michigan-based firm received one Gold Award, one Silver Award and one Merit Award for Smile America Partners, a dental service organization that brings dental care to students at schools across the country. The projects and categories are listed below.
- Gold Award: Email Creative, “Dentists Day Recognition”.
- Silver Award: Email Creative, “Dental Assistants Week Recognition”.
- Merit Award: Special Video – Over 2 minutes, “In-School Dental Program Recruitment”.
“We could not be happier with our Publicom partnership and friendship,” said Steve Higginbotham, CEO, Smile America Partners.
Founded in 1979, the integrated marketing communications firm specializes in brand development and on-brand behavior for companies throughout the nation. Its seasoned team provides strategic planning, marketing research, advertising, creative services, digital marketing, media planning services and public relations counsel.
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Dentist Day Eblast-Gold.jpg – Publicom’s gold-winning entry is an eblast for Smile America Partners that celebrates its dentists during National Dentists Day.